👉 Easy Keyword Research for eCommerce Owners
If you’re running an online store and wondering why no one is finding your products—you’re not alone.
You might be offering amazing products, but if you’re not using the right keywords, you’re basically invisible on Google.
This guide is for small business owners who don’t have time to learn complex SEO or pay for fancy keyword tools. I’ll show you how to do simple, effective keyword research with just Google and common sense.
Let’s fix your product visibility—one keyword at a time.
Why Choosing the Right Keyword Matters
Ever feel like you’ve done everything “right” but still… no traffic, no clicks, no sales?
It’s often because of one thing:
You’re using the wrong words.
Let me explain:
You might title your product:
“Handcrafted Eco-Friendly Scented Wax Light”
But your customer is typing:
“lavender soy candle”
See the gap?
No one is searching for your creative label. They’re searching with real, simple words.
Step-by-Step: How to Choose Keywords (Without Any Tool)
Step 1: Think Like Your Customer
Ask yourself:
- What would you type into Google if you were looking for your product?
- What pain are you solving?
Example:
You sell baby blankets.
→ Customers might search: “soft baby blanket for winter” or “organic newborn blanket.”
Step 2: Use Google Autocomplete
Go to Google and type a few words related to your product.
Google will show you what real people are searching.
Type: cotton bedsheet for…
You’ll see:
- cotton bedsheet for summer
- cotton bedsheet for double bed
- cotton bedsheet for sensitive skin
👉 Use those phrases in your product titles and descriptions.
Step 3: Check “People Also Ask” and “Related Searches”
Scroll down the search page and look at:
- “People also ask” questions
- “Related searches” section
These are goldmines of real queries.
Example:
You sell turmeric soap.
Related searches might show:
- “turmeric soap for dark spots”
- “is turmeric soap good for acne?”
Now you know what your potential customer cares about.
Step 4: Spy on Your Competitors
Search for your product and see what top-ranking stores are using.
Check their:
- Product titles
- Meta descriptions
- FAQs
You’re not copying—you’re learning.
Pro Tips for Small Store Owners
- Avoid using industry jargon. Customers use simple language.
- Be specific. “Organic cotton baby towel” > “Baby towel”
- Use long-tail keywords. They’re easier to rank for and match search intent. Example:
“Neem soap for oily skin” instead of just “soap”
Real-Life Pain Points This Solves:
🔸 “I get traffic but no sales.” —> You were attracting the wrong crowd. Keywords fix that.
🔸 “No one is clicking my products.” —> Your titles didn’t match what people search for.
🔸 “I don’t know what words to use.” —> Now you have a simple process.
Final Words:
You don’t need expensive tools or a marketing degree.
Just a little empathy, some smart Googling, and attention to how .